There was once a non-profit organization that went through development directors at a rate of about one a year. The fifth development director in the queue was fearful for his job, but nonetheless determined to figure out what strange poison in the organization kept killing off development directors.
As he explored, he found that the organization was more than 50 years old but had never cultivated personal relationships with any of its donors. As a result, they were raising virtually all of their revenue in $10 and $25 contributions through direct mail — and had fewer than 15 contributors who would qualify as major donors. He also discovered a huge, invisible chasm between the staff members who “did program” and the staff members who “did development.” Like a corporation with a problematic disconnect between sales and service, this organization had no integration, no overlap, no interrelationships between “program” and “marketing.”
Does this sound familiar?
I understand the difficulties you face building a non-profit culture that integrates fundraising, marketing, and programs into one cohesive organization. In this free ebook, you’ll discover the secrets I’ve learned over the past 35 years working in non-profit leadership and learn how to build a healthier culture in your organization.
- How to transform all of your staff into a marketing mindset
- Create an organizational identity that permeates your staff
- Changing your culture
- How to celebrate
- Building an organization around PEOPLE
Fill out the form on the left to receive an immediate free download of Death of a Development Director and 10 Examples of Generosity in the Bible.
About Timothy Smith
Timothy L. Smith is known as a leading expert in building the capacity of Non-Profit Organizations. He has over 35 years of experience with Non-Profit Organizations in Administration, Management and Fund Development. He has held a variety of roles in executive leadership for mega size organizations.
Tim has advised numerous NPO’s in Leadership, Organization and Major Funding development. He is widely recognized as a leading authority in these fields. His book, Donors are People Too is required reading for many NPO’s committed to a ministry based philosophy when developing a major funding program.
Currently he serves as Chief Development Officer for Museum of the Bible.